2026 | Professional

MUSE Design Awards Silver Winner

Zodiac Belt & Scarf Collection

Entrant

Shandong Ximei Industry Management Co., Ltd

Category

Fashion Design - Scarves, Ties, Hats, Gloves

Client's Name

Shandong Ximei Industry Management Co., Ltd

Country / Region

China

About The Entry

This collection includes two accessories—a belt and a scarf—seamlessly integrating Chinese Zodiac culture into modern men’s business and casual wear. Centered on traditional seal carving and the 12 zodiac signs, it translates auspicious blessings into a restrained Chinese-style language. The color palette uses red to highlight the zodiac theme and black to ensure versatility for business settings, achieving a balanced visual effect that is festive but not ostentatious and simple but not monotonous.

Aesthetically, the collection leverages material textures to improve visual layering. The scarf is crafted from soft, skin-friendly wool, offering a comfortable touch and a good drape while resisting pilling. Its slender silhouette, intentionally arranged negative space, and understated localized zodiac embroidery exude gentle elegance. The belt employs top-grain cowhide in a classic color scheme (a black exterior and a red interior), complemented by a litchi-grain texture and a metal buckle, creating a striking contrast between soft and hard elements. Moreover, the ratio between the belt strap and the metal buckle is precisely controlled to ensure perfectly symmetrical lines, showcasing the composed and restrained characteristics of modern men. The belt also combines an exquisite electroplated finish with a high-transparency glossy acrylic sheet, making it highly resistant to wear and scratches. In addition, its edges are meticulously rounded and polished for ultimate wearing comfort.

The collection embodies sustainability throughout its entire lifecycle from material selection to recycling. It utilizes eco-friendly, non-toxic fabric, premium genuine leather, and recyclable alloy, ensuring user safety and comfort. Adhering to green, low-carbon principles, it is designed for exceptional durability and longevity. Upon disposal, its components can be sorted and recycled for secondary use.

Credits

General Manager
Yongqiang Xu
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