2026 | Professional

MUSE Design Awards Silver Winner

Camellia Oil Nutty Spicy Cold Dish Dressing

Entrant

Chengdu Jiutian brand design consulting Co., LTD

Category

Packaging Design - Dairy, Spices, Oils, Sauces & Condiments

Client's Name

Sichuan Teway Food Group Co., Ltd.

Country / Region

China

Gallery

About The Entry

Design Concept of Sichuan Tway Food’s Camellia Oil & Nut Spicy Cold Dressing Seasoning

Adopting an upscale black-and-gold primary color palette with delicate, understated textures, the packaging immediately conveys the premium quality of the seasoning. A large, appetizing real-shot visual of beef cold salad dominates the front, accented by vibrant elements including nuts, camellia oil and chili oil for striking visual impact. Key selling points are clearly laid out in a well-structured hierarchy, with its multi-scene usability prominently highlighted to effectively arouse consumers’ desire to buy.

Credits

Design Director
chen peng
Designer
yang ou
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