2026 | Professional

MUSE Design Awards Silver Winner

Oriental Makeup Skincare Set Gift Box

Entrant

Shanghai Young Sun Printing Co., Ltd.

Category

Packaging Design - Beauty & Personal Care

Client's Name

-

Country / Region

China

About The Entry

Drawing inspiration from Spring Morning in the Han Palace (a famous traditional Chinese painting), the Oriental Makeup Skincare Set Gift Box ingeniously weaves the private scenes of palace ladies styling hair, applying rouge, and enjoying music into the narrative of modern beauty. It invites the user to become a quiet observer and peer into an ancient world through drawn curtains, while also revealing the poised, timeless elegance of traditional oriental women amidst the rich play of light and shadow.

The visual language seamlessly blends traditional gongbi with modern minimalism. The color palette is derived from the mineral pigments used in the original masterpiece—azurite, ocher, and lead white—refined through a contemporary lens without compromising their signature depth and restraint. Inside the box, an LED strip emits a soft, understated warm glow, evoking the flickering candlelight captured in the painting. As the user opens the box, the light gently illuminates the interior. The experience is akin to unrolling an ancient scroll, creating a profound sense of ritual.

The decorative elements are sourced from objects within the original painting—rhombus-shaped bronze mirrors, hair combs, and lip brushes—reimagined as abstract, gilded patterns adorning the sides of the box. Framing the front window, traditional hui-patterned reliefs, paired with begonia motifs that suggest early spring, enrich tactile and visual experiences, leaving a lasting impression on the user. Additionally, the window-like design enhances visual depth, guiding the viewer’s gaze through successive layers and echoing the spatial composition of classical scroll paintings.

Credits

Shanghai Young Sun Printing Co., Ltd.
Shanghai Institute of Visual Arts
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