2026 | Professional

MUSE Design Awards Silver Winner

National Treasure Reunion · Yuanmingyuan

Entrant

Baidu Online Network Technology (Beijing) Co., Ltd.

Category

Product Design - UX / UI / IxD

Client's Name

-

Country / Region

China

About The Entry

At present, public attention to the preservation of traditional culture is continuously rising. Yuanmingyuan, as a world-class heritage carrying the historical memory, cultural essence, and national sentiment of the Chinese people, remains highly significant yet faces the dilemma of limited heritage display, narrow communication channels, and difficulty in attracting broad public engagement, especially among younger generations. The popularization of digital technology offers a new pathway to overcome this dilemma. Tools such as intelligent interaction and multimodal presentation can break through the limitations of traditional communication methods and ignite young people's interest in cultural exploration. Baidu, in deep collaboration with the Digital Imaging Technology Branch of the China Yuanmingyuan Society, is creating an immersive online cultural relics exhibition. Users can interact with, scale, and rotate cultural relics with zero distance, immersing themselves in the detailed texture and historical depth of the bronze animal heads, thereby forging a profound emotional connection with culture. This initiative enables more people to experience the breadth and depth of Chinese culture from home, allowing traditional culture that carries national memory to transcend the limitations of time and space in a younger, more technology-driven form, reaching a global audience and realizing the living inheritance and broad dissemination of cultural heritage. A 3D interactive display has been added to the encyclopedia entry page. For the 3D restored content, basic interactive functions such as rotation and detail zoom-in are designed to support free multi-angle viewing, allowing users to control their browsing pace independently and achieve an immersive experience of the original appearance of the national treasures. At the same time, an online thematic aggregation page is built to construct a knowledge graph, addressing users' needs for in-depth exploration. An AI-generated photo feature with the bronze animal heads has been developed. Users can upload personal images and, through a one-click trigger operation, generate playful digital group photos. Simultaneously, a dynamic encyclopedia interactive game matching animal heads with human bodies has been launched, creating a dedicated interactive scene.

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