Hamburger Shop

BERGLIN is a modern industrial-style burger restaurant located in China, designed by JiangOu. The design is anchored in the creative tension between rawness and refinement — bringing industrial aesthetics into the fast-casual burger dining scene. Departing from the conventional fast-food layout logic driven solely by turnover rates, the design team crafted a dual-purpose spatial experience that balances efficient kitchen flow with immersive dining atmosphere. Here, beneath an exposed ceiling and atop terrazzo flooring, customers encounter the craft spirit behind each handmade burger. The overall aesthetic is a modern metallic industrial style, where the honest expression of raw materials is preserved and reinterpreted, endowing the space with a brand character that is rugged yet warm, edgy yet inviting.