2026 | Student

MUSE Design Awards Gold Winner

REBORN:A Fragrance Collection by Insect Whispers

Entrant

Changzhou University

Category

Packaging Design - Student Design

Client's Name

-

Country / Region

China

About The Entry

Life never truly ends. It simply chooses another form in which to continue.

Winter teaches that renewal is never hurried. Plum blossoms wait through the longest silence before they flower. Narcissus rises quietly from still waters. Roses return season after season, answering the passage of time with enduring vitality. Together, they reveal that nature is defined not by permanence, but by perpetual becoming.

The same truth is written into the lives of insects. The stag beetle gathers strength in stillness. The silkworm moth completes its transformation only at the end of its life. The ant sustains its world through quiet perseverance rather than spectacle. None seeks attention, yet each embodies resilience, metamorphosis, and continuity in its own way.

At Insect Whispers, rebirth is understood not as returning to the beginning, but as discovering the grace to continue beyond every ending.

Inspired by the cultural legacy of the Twelve Flower Deities, REBORN brings together the flowers of the tenth, eleventh, and twelfth lunar months—plum blossom, narcissus, and rose—with the stag beetle, silkworm moth, and ant through a unified visual language. Flowers become the keepers of time; insects become the witnesses of life's transformation. Together, they transcend their natural identities to express an Eastern philosophy in which time, growth, and renewal exist in quiet harmony.

When the flame fades and the fragrance slowly disappears, the object remains. No longer defined by its original function, it continues to accompany everyday life, carrying memories rather than scent, and presence rather than consumption.

What ultimately remains is never the fragrance itself, but the quiet evidence that life is always becoming something new.

Credits

Changzhou University
YANG Fan
Changzhou University
CHEN Jingpu
Changzhou University
LlAO Fengfeng
LlU Zhiwei
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