2026 | Professional

MUSE Design Awards Silver Winner

"Queen" of Sunflower Seeds Premium Can

Entrant

COCICI (Hangzhou) Technology Co., Ltd.

Category

Packaging Design - Snacks, Confectionary & Desserts

Client's Name

-

Country / Region

China

About The Entry

Redefining the presentation of a traditional agricultural snack, the packaging design for COCICI's "Queen" of Sunflower Seeds Premium Can seamlessly merges classical art with contemporary geometric aesthetics to establish a premium brand narrative.

The visual centerpiece features a Renaissance-inspired portrait of a queen holding a golden sunflower, symbolizing the pure, natural origin of the harvest and immediately communicating the product’s elite quality. This narrative is framed by a hypnotic, radiating pattern of alternating triangular motifs that evoke both a majestic crown and a dazzling sunburst, dynamically drawing the eye inward. Structurally, the vessel rejects standard cylindrical snack packaging in favor of an ergonomic, rounded-square (squircle) metal tin, offering an exceptionally tactile grip and an intuitive, satisfying opening ritual that enhances user interaction.

Precision engineering ensures a seamless split line between the lid and base, maintaining hermetic integrity to preserve the natural freshness of the original-flavor melon seeds. Rooted in a commitment to environmental stewardship, the packaging is crafted from premium, food-grade tinplate with a refined satin-matte finish and sophisticated metallic accents, transforming a functional container into a durable, infinitely recyclable, and highly collectible keepsake.

Ultimately, through its bold regal color palettes—utilizing a striking contrast of deep royal purple and vibrant crimson against warm gold—this design achieves a commanding market presence, asserting a memorable brand signature that elevates an everyday snack into a theatrical sensory experience.

Credits

Chen Xingqiao
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