2026 | Professional

MUSE Design Awards Gold Winner

ORGATEC TOKYO 2026 KOKUYO Booth "Find your experience"

Entrant

KOKUYO Co., Ltd.

Category

Interior Design - Exhibits, Pavilions & Exhibitions 

Client's Name

Masakazu Omura

Country / Region

Japan

About The Entry

Concept:Find your experience

At KOKUYO, we believe in designing the "experience" itself, rather than mere "objects". Our philosophy is to craft the meaningful human moments that lie beyond physical products. Inspired by "Flow"—the natural way workspaces and human behaviors evolve—our exhibition booth is a living, breathing landscape defined by about 30 delicate layers of sheer, translucent fabric. Left unanchored to the floor, these extremely thin fabric walls sway gently as visitors move through the space, creating a soft, organic architecture that shifts together with people.

To bring this environment to life, we integrated "Fluid Illumination," where rhythmic lighting colors flow seamlessly across the fabric layers. This changing light alters the perception of the exhibits, making each visual encounter deeply personal. To encourage active exploration, we carved winding pathways and continuous open pockets from the fabric mass, dynamically reconfiguring the spatial depth with every step.

Our three signature chairs—Duora2, ingCloud, and Project C15(TBD)—are showcased alongside bespoke tables tailored to match each design's unique curves. Moving away from conventional ergonomics focused purely on technical numbers, we designed for the sensory experience of physical comfort. Simply by sitting, visitors are naturally guided into ideal, supportive postures, physically feeling the care and deep engineering of the furniture.

The space is choreographed as an emotional journey. From the arched entrance that helps visitors transition from the bustling hall, to the free-roaming zones where they can explore at their own pace, every element is designed to build a warm connection. The experience ends with a gentle departure path and a custom gift, sealing this sensory discovery into a lasting physical memory.

Credits

Booth Design
Masakazu Omura
Booth Design
Takuya Yoshiba
Parametric Design
Takumi Yoshihara
Sign Desgin
Kana Gayama
Brand Direction
Tomoya Kuroo
Graphic Design
Yume Goto
Graphic Design
Yui Takashiba
Graphic Design
Mariko Mukasa
Product Design
Reo Akashi
Project Management
Takahiro Tani
Promotion(C15)
Keiko Sasaki
Motion & Sound Design (C15)
Takram
Video & Sound Design (Introduction/Duora2)
bird and insect ltd.
Construction
SHOEI Bijutsu CO.,LTD
Photo
Keishin Horikoshi /SS
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