ZEEKR KLIMS 2026

Inspired by ZEEKR’s Kr identity, this futuristic experience space transforms light into a distinctive brand expression. By integrating technology, luxury, and immersive storytelling, it creates an emotional connection between the brand, vehicles, and users, presenting a new vision for intelligent mobility.Built around the Kr element, this space redefines the automotive exhibition experience through innovative spatial storytelling. A flexible exhibition system is constructed using aluminum alloy trusses, light steel frames, and recyclable metal materials, balancing spatial aesthetics, structural efficiency, and environmental protection to meet the rapid deployment needs of modern exhibitions. Artistic microcement outlines a minimalist spatial tone, complemented by the soft texture of wood and the delicate feel of marble, striking a balance between cool technology and warm luxury. The use of large-area LED screens reduces paper promotional materials while effectively saving electricity.Through iconic luminous partitions and modular spatial design, an immersive experience scene integrating display, interaction, and negotiation is created. The flexible layout precisely connects different user groups while supporting space reuse, strengthening brand influence and commercial value. The multi-functional zoning design creates a smooth experience path, guiding users from exploration to interaction, and then to a deeper understanding of brand value.Innovative orange-toned translucent partitions give the space a unique identity, while dynamic light and shadow and modular structures create a futuristic exhibition booth showcasing new energy technologies, brand history, and future mobility concepts. Four themed zones fulfill multiple functions of display, interaction, and exchange, breaking down the boundaries of traditional automotive exhibitions and shaping a brand expression that combines technological appeal with a luxurious experience.Kr-Light is committed to integrating new energy science education, public interaction, and industry exchange, connecting the brand, users, and social value. Through recyclable materials such as low-VOC water-based paints and environmentally friendly spraying, and employing digital display methods, it reduces environmental impact and explores new paradigms for future green exhibitions and sustainable mobility.