2026 | Professional

MUSE Design Awards Silver Winner

A love letter to the grassland from a drop of milk

Entrant

DongyangWeichuang (Beijing) Cultural and Creative Co., Ltd/Teacher Li Yan's team

Category

Packaging Design - Snacks, Confectionary & Desserts

Client's Name

-

Country / Region

China

About The Entry

We designed it in the shape of a "yurt" and recreated this gift from the grasslands using highly transparent acrylic. The acrylic is as clear as crystal, reflecting the purity of the Inner Mongolian sky, while also representing the eco-friendly empowerment of modern materials to traditional shapes—it’s lightweight, recyclable, and reusable. Once opened, the yurt transforms into a storage box or display case, staying in daily life for a long time and truly practicing green living for the future.

The four surrounding illustrations are seamless: nature provides life, mythical beasts ensure abundance, the eternal sky grants blessings, and humans express feelings through milk. The transparency of the acrylic allows the cultural symbols inside, the milk droplet jars, and the four-season narrative outside to connect and complement each other.

The whole packaging can accommodate various products like cheese, milk tofu, and milk skin. Using standardized inserts, it creates a series matrix that’s both a grassland scenery on the shelf and a convenient gift box for e-commerce shipping. We integrate regional symbols, ecological concepts, modern materials, and digital consumption scenarios, making Inner Mongolian dairy products not just specialties, but also cultural tokens. Through design, we empower the industry and use packaging to convey the gentlest intentions of the grasslands.

Credits

DongyangWeichuang (Beijing) Cultural and Creative Co., Ltd/Teacher Li Yan's team
DongyangWeichuang (Beijing) Cultural and Creative Co., Ltd/Teacher Li Yan's team
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