Waima - Qingmei Zhuma Green Plum Wine

Centered around “bamboo” as its core visual language, this green plum wine packaging transforms the traditional Chinese idiom and emotional memory of “Qingmei Zhuma”—a poetic metaphor for childhood sweethearts rooted in the imagery of green plums and bamboo—into a tangible form that consumers can visually appreciate and physically interact with..

While most traditional green plum wine packaging revolves solely around the fruit itself, this design draws inspiration from the broader cultural imagery of the idiom “Qingmei Zhuma.” Modeled after a bamboo joint, the bottle features an ergonomic, elegantly cinched waist, balancing visual recognition with a comfortable grip. This allows consumers to instantly perceive the bamboo motif through its silhouette alone, without relying on text or background knowledge. This unique shape also grants the packaging versatile display capabilities. A single bottle stands alone as a refined piece of visual art. When stacked vertically, the bottles mimic bamboo growing upward joint by joint. When arranged horizontally, the labels align to form a continuous, unfolding “scroll of green plums.” Meanwhile, the staggered negative space between the bottles subtly evokes the gradual growth of affection over time, profoundly reflecting the Eastern aesthetic of negative space. This elevates the packaging from a mere static container into an endlessly expandable visual narrative.

The color palette utilizes a top-to-bottom gradient fading from green to transparent. The rich green of the upper half is drawn from the natural hues of bamboo and green plums, while the clear bottom naturally reveals the actual fruits and crisp liquor inside. This intentional transparency makes the product itself an integral part of the packaging’s overall visual composition.