2026 | Professional

MUSE Design Awards Silver Winner

Xianzhihui Mountain & Sea Delicacy

Entrant

Sailor Design Studio

Category

Packaging Design - Dairy, Spices, Oils, Sauces & Condiments

Client's Name

Xianzhihui

Country / Region

China

Gallery

About The Entry

Xianzhihui Mountain & Sea Delicacy

Xianzhihui Mountain & Sea Delicacy is a natural flavor enhancer blended with 9 varieties of mushrooms and 2 types of seaweed. The package adopts a bionic mushroom-shaped irregular pouch design to create distinctive shelf appeal.

The core visual features an illustration of a mushroom bouquet, creatively arranging the mushrooms and seaweed from the formula into a bouquet to intuitively showcase the product’s raw materials.

The design endows the product with warm emotional connotation: mountain and sea ingredients made into a bouquet pay tribute to every home cook and honor devotion and passion in ordinary daily life. The dark blue background sets off the ingredient illustrations and highlights the core selling points “Natural Umami Boost, 9 Mushrooms & 2 Seaweeds”, achieving perfect integration of product characteristics, visual creativity and humanistic sentiment.

Credits

Sailor Design Studio
PAN XIAN
Sailor Design Studio
XIANG MINGHAI
Chengdu University
ZHENG YUTING
Sailor Design Studio
YANG XING
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