2026 | Professional

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About The Entry
In a world of crowded candy shelves, Kinder introduces a first-of-its-kind creation—the Little Milk Drop, the world‘s first milk-drop-shaped candy. Inspired by the simple wonder of “A Drop of Miracle,“ this design transforms the abstract idea of ”premium dairy“ into a tangible, vibrant character. We stripped away the visual clutter common in children‘s confectionery, focusing on three golden anchors: the trusted Kinder logo, the promise of a richer creamy filling, and the heart of the design—Mr. Little Milk Drop, a charming persona who isn’t just a mascot but a friend with a heartbeat. The result is a deliberate visual restraint that feels both premium and pure, allowing the product‘s unique silhouette to command attention on the shelf. It’s a modern aesthetic that speaks to parents‘ ”drop-by-drop care“ while capturing the boundless imagination of a child, proving that sometimes, the most powerful design is the one that knows what to leave out.
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WSD
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Interior Design - Showroom / Exhibit
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CHOICE/SHAPHAR
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Interior Design - Exhibits, Pavilions & Exhibitions
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Shanghai Seer Intelligent Technology Co., Ltd.
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Product Design - Robotics
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Kvant Show Production
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Lighting Design - Innovative Lighting Design