2026 | Professional

MUSE Design Awards Silver Winner

MYRO

Entrant

Shenzhen RELX Technology Co., Ltd

Category

Product Design - Hobby & Leisure

Client's Name

-

Country / Region

China

About The Entry

MYRO is dedicated to providing users with a highly personalized smoking alternative that preserves authentic tobacco taste and sensation. Unlike traditional heat-not-burn products relying on dedicated tobacco sticks, MYRO supports standard King Size cigarettes and adopts non-contact hot-air surround heating technology. Enveloping the cigarette in a uniform thermal airflow, it releases aerosol from tobacco without combustion. This non-contact approach avoids localized overheating and residue issues potentially caused by traditional insert-type heating structures, achieving a purer and more convenient user experience. MYRO redefines the traditional “one cigarette for a single use” norm through a segmented heating structure. The device features a four-segment internal heating unit that intelligently switches heating zones across different sessions. It activates the front zone first, initiates the middle zone second, and engages the rear zone third. Heating the tobacco sequentially in a preset order allows a single King Size cigarette to support three independent sessions. This sequential heating improves tobacco utilization efficiency and adapts to the fragmented daily routines of modern users.

MYRO integrates solid tobacco heating with customizable electronic controls. Through replaceable Reload modules including the Classic and Aromatics series, it expands aroma, satisfaction, and aerosol performance. It is also equipped with seven adjustable modes and a visual display to achieve a more personalized user experience.

The exterior design adopts a concise and restrained modern industrial aesthetic, combining a flat rectangular silhouette with an aluminum alloy main body. Treated with a soft-touch velvet coating, the surface delivers a delicate and smooth tactile feel. The top translucent matte material forms a contrast with the metallic body. Available in colorways including black, white, and burgundy, the device presents precision craftsmanship akin to high-end consumer electronics.

Credits

Xiong Zhao
Daniel Zeng
Micky Hua
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