2021 | Professional

MUSE Design Awards Gold Winner

YiZhou-Feng

Entrant

ShenZhen Lingyun creative packaging design Co.,Ltd.

Category

Packaging Design - Limited Edition

Client's Name

Shenzhen Da Jing Food Technology Co., Ltd.

Country / Region

China

This is a low alcohol liqueur from China, called "YiZhou". At present, the main brew of this one is peach blossom, so the wine will present an attractive pink color.
Liqueur was not born in China, but what we hope to build is a "Chinese liqueur", which is different from the same type of products and easy to gain a foothold in the market. With the growth of China's economy, people also began to explore a higher level of spiritual enjoyment, and the sensual stimulation of upstarts was gradually abandoned by people. Therefore, we define "Yizhou" as the alcoholic beverage of "Elegant gathering". We can see that on the bottle of this product, we draw a scene of ancient Chinese literati drinking together. This scene has a very elegant name, which is called "Drink water from a winding canal with one wine cup floating on it so as to wash away ominousness". As the product itself uses "peach blossom" as the raw material, the elements of peach blossom can also be seen in the drawing scene.

Credits

Creative director
XiongBo Deng
Illustration
Xing Liu
Illustration
Hui Li
More Gold Winners
Interior
2021
MUSE Design Awards Winner - My Boundary

Entrant

Nanyi Design Interior Design Studio

Category

Interior Design - Residential

Product
2021
MUSE Design Awards Winner - Tennibot

Entrant

Tennibot

Category

Product Design - Health / Sports Equipments

Fashion
2021
MUSE Design Awards Winner - The No. 2 Eyewear

Entrant

The No. 2 Eyewear

Category

Fashion Design - Eyewear

Transportation
2021
MUSE Design Awards Winner - M3
M3

Entrant

WUXI SHENGBAO VEHICLE MANUFACTURING CO., LTD.

Category

Transportation Design - Electric Vehicle (NEW)