Poolside

Entrant

Vibranding Design SL

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Poolside

Country / Region

Spain

Gallery

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - Poolside (Image 1)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - Poolside (Image 2)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - Poolside (Image 3)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - Poolside (Image 4)

About The Entry

The secret of this packaging design is its closeness with the target audience. To enter Spanish and European markets with a new drink from a new category, Poolside needed to connect with a very specific audience and define the context of consumption experiences. Sophisticated leisure. Chic fun. Relaxation and elegance.