life form

It is a packaging design of a skincare series. From the point of view of skin problems and pathology, the concept of "different treatment for different skins and step-by-step care" has been put forward by SUBRAND. Its design team adheres to the scientific and rigorous attitude, and borrows concepts from the traditional impression of laboratory utensils that represent precision and safety in the modeling design process. They hope that this can allow users to feel the brand's intention and persistence in quality control.

Another implication of the application of laboratory utensils to daily skincare products is "integrating scientific ideas into perceptual design". The design team firmly believes that rationality and sensibility are not completely opposite. As shown by Eastern philosophy, all seemingly relative elements can actually coexist and even set off each other. To this end, they deconstructed those common bottles and cans, skillfully integrated the scale of measuring cups into the bottle caps, achieved a balance of aesthetic feeling and practicality, and carefully injected the concept of "different treatment for different skins and step-by-step care" into every design detail of the product.