Sinovac Experience Centre

Mission

In the post-COVID era, the pandemic has become a collective memory of mankind. This project aims to create a corporate showroom for Sinovac, the scientific research enterprise engaged in vaccine research and development. Meanwhile, popularize scientific knowledge, scientific research spirit and corporate culture.

However, the showroom is not only a corporate narrative, but also a hot topic of the era, pandemic, that is closely related to everyone's life. Therefore, our core task is to convey this unusual meaning.



Idea

We returned to the “people-centered” narrative instead of “corporate-centered”. In this showroom, we review this objective history with fine granularity.

Taking "emotion" as the core, in the logic of the trinity: society-enterprise-individual, we will have a more comprehensive understanding of vaccine products and legend behind them. Hence, the showroom is not only a social proposal that resonates with the era, but also a memory container that resonates with individuals.



Solution

We created different plots through experience in five scenarios, which motivate the audience's emotions more intuitively and visually, forming a top-level strategy with "emotion" as the core.

From the origin of the design, only when we create the showroom as a mirror and let the audience see themselves can the most profound connection emerge.