2022 | Professional

MUSE Design Awards Platinum Winner

Muffato Champagnat: Sensory Design and Customer Journey

Entrant Company

Opus Design - Comunicação Estratégica de Varejo

Category

Interior Design - Retails, Shops Department Stores & Mall

Client's Name

Super Muffato Gourmet Champagnat

Country / Region

Brazil

The client wanted a modern store, in the gourmet style, that would highlight the service sectors and, at the same time, offer his customers a different shopping experience in each sector.

Our project brought to the store design the inspiration of various nature aspects, worked in the design of the furniture, in the layout strategy and in all the interior architecture, so that they could bring, in an integrated way, the experience of allusion to nature along the journey of consumption in the supermarket, creating a unique experience.

All elements were designed so that we could work on the customer´s sensory experience, from the moment he or she enters. Upon entering the supermarket, the customer is welcomed by the fruits and vegetables sector, that was inspired by the organic and sinuous aspects of nature, what can be seen on the ceiling of the area, which is completely three-dimensional and translates this experience in terms of sensations.

The opportunity of having experiences in the store, created by the project, seeks to reach the various organs of human senses, including the olfactory experience of customers, who, are welcomed from the moment they arrive, by the smell of hot coffee, for example, which is freshly roasted, with varying intensities, what generates different aromas.

Our project also sought to work on sensory experiences in different ways in each area of the supermarket, in order to evoke experiences according to the specifics of each sector and promote differentiated shopping possibilities.

Credits

Opus Design - Comunicação Estratégica de Varejo
Katia Bello and Opus Design Team
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