Italy   |  2022

MUSE Design Awards Platinum Winner

The Showroom

Entrant Company

Edoardo Petri Architect

Category

Interior Design

Client's Name

The Showroom

Sub-Category

Restaurants & Bars

In all my projects I try to force certain aspects that concern space, man and the society in which he lives. Improving the space and architecture that surrounds us is a constant challenge for me. The secret cocktail bar is located above an exhibition hall of Italian design furniture in the center of Shanghai in the Jing 'An area. A custom designed steel staircase hidden by a large blue velvet curtain leads to the upper floor and immediately immerses you in a new visual and emotional experience. A succession of hidden rooms and private rooms tell a defined theme inspired by wallpaper where seduction, provocation and irony are the design theme. Walking through the rooms you enter totally different imaginary worlds that inspire different sensations to those who walk through them or to those who stop there in a precise sequence. The conclusion or the beginning of everything is the bar room made of total black steel where it is the light that transmits color and not the furnishings as in the other rooms. Leaving reality and plunging into another dimension has always been a fundamental theme of mine in my projects. High-value designer furnishings ”complete this experience. It's like stepping into a Fellini film in which you play your fictional role. Eclectic furniture with different shapes, fabrics and colors cleverly arranged create a unique atmosphere in “The showroom”. Each customer is attracted to the room that represents him and that arouses personal emotions or new suggestions in him. Want to sit on a design armchair and sip an excellent and aesthetically perfect drink, I think it's an experience in search of beauty. I hope my clients can understand and embrace this concept by indulging in this new dimension. Here luxury is pure design. There are no compromises.

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