Wuduo Jinhua

Zi Qi Dong Lai of Wu Duo Jin Hua is the Baijiu packaging designed based on culture of the Chinese nation. “Jin Hua” refers to outstanding women in Chinese culture; “Zi Qi Dong Lai” (the purple air comes from the east) suggests a propitious omen for good fortune and happiness, which is a symbol of dignity and supremacy. Taking the two above as the core of the packaging, the design team, considering the present and history or the brand and culture, integrates relevant Chinese culture into the core, which extends the brand connotation and traces to its cultural source.
The cloud pattern and purple color involved in “Zi Qi Dong Lai”, together with the decoration of gold-plating bands, symbolize good luck and dignity. The two sides of the outer box are designed with traditional animal-head knockers, with which users can easily pull open the box when feeling a sense of ritual.