Wuliang Jinzun

As two most powerful and prosperous ages in Chinese history, Qin Dynasty and Han Dynasty boast the most excellent emperors - Qin Shi huang (First Emperor of Qin) and Emperor Wu of Han. Depicting the feasts held by the two emperors for the army, the design team also selects elements of dragons (a symbol of dignity), quadripods (a symbol of honesty, prosperity and food) and liquor jars to form the product theme in a form of illustration. Such a design vividly unfolds a scene of prosperity in Qin and Han before users’ eyes, subtly suggesting the success and dignity of this product and showcasing a strong sense of history.

The bottle body is designed with four pillars (symbolizing wealth) and eight planes (symbolizing all sides and directions), which utilizes the manifestation of the Eight Diagrams (a kind of divination in ancient China) to interpret nature and universe, history and human culture, bottle structure as well as product culture. The crowns of emperors are a symbol of supremacy and dignity. Hence, the cap draws inspiration from the special crown styling in Qin and Han, and is decorated with the cloud pattern that symbolizes auspiciousness, thereby leading to an elegant style and visual magnificence for the whole packaging.