2022 | Professional

MUSE Design Awards Platinum Winner

Marmot Club · Children's Treasure Theater Park

Entrant Company

GreatCoCo(Suzhou)Cultural Technology Development Co.,Ltd

Category

Interior Design - Sports / Entertainment

Client's Name

Country / Region

China

This project is China’s first indoor immersive theme park for parents and children. With a British Victorian style, Middle East elements and a grassland setting, the amusement facility has a grand world view and can serve as a performance venue, a sightseeing spot and a play area. It aims to bring children into nature, make them innocent and happy again and offer visitors a dream-like parent-child experience through the exotic settings and interactive activities. The project also represents a new exploration of the model and spacial design of content-based amusement parks in the future.

In light of the landscape and spacial arrangement, the entrance of the facility is designed to resemble a lively, authentic street in the Victorian period with shops along the street being different activities. The steampunk-style ironwork doorway at the entrance creates a strong visual contrast and can guide visitors into the street.

Inside the facility, each section has a landmark that integrates the regional culture with the greater world view of the park. Elements from different sections as well as the interior and exterior designs are mingled together to create a multi-layered space and enhance the authenticity of the setting. After considering the visitor's movement patterns and the overall layout of the part, the tour route that well connects each part of the park is designed to be integrated and spatially coordinated to meet the visitor's needs for visual enjoyment and spatial perception while licking each area and guiding visitors.

In addition, the doors, windows, tables and chairs inside the facility considerately take into account the height and size of children, giving visitors an immersive, multi-sensory experience involving sight, sound, smell, touch and thinking.

Credits

Project Director
Cheng Yin
Chief designer
Qun Liu
Conceptual design
Lu Xie
Soft decoration props design
Yinghui Zang
Soft decoration props design
Ningyuan Sui
Soft decoration props design
Jiajun Ma
Graphic illustration design
Dongwei Yan
Graphic illustration design
Meiyue Zhu
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