2022 | Professional

MUSE Design Awards Silver Winner

Dragon Pearl

Entrant Company

Yueshang International Communication Culture Co.,Ltd

Category

Packaging Design - Non-Alcoholic Beverages

Client's Name

Country / Region

China

The package is used for Chinese Longzhu Pu'er tea, which visually improves the product to a higher level. It allows users to have a sense of surprise in several times when opening it.



This packaging adopts the concept of know and observe all but stay obscure of Chinese traditional painting. Knowing White and Guarding Black.



The minimalist style is used in the design elements.



The design elements adopt the circular pattern, which coincides with the product shape and name, its better highlights the lingering charm of the product.



In the Chinese theory of Yin and Yang, one lives two, two lives three, three lives all. So open the lid and there are three small boxes inside.



Six represents auspiciousness in Chinese traditional culture, it can express best wishes as a gift, so each box contains six Pu'er tea balls.



The design element used in this package is circle, which represents moon, reunion, beauty and perfection. Dragon pearl tea itself also is round, its shape looks like the dragon beads which is the mascot of China.



The whole packaging means the moon is climbing up. Each small box containing dragon pearl tea has different patterns, from the initial state of the first circle to the whole circle of the moon.



It represents the rule of the rise and fall of the moon, it also means all the people and things in the world have to undergo constant changes to reach the final perfect state.



It’s a perfect combination of tea, the moon and auspicious, its suitable as a gift.



The packing adopts recyclable paper material, which match the concept of environmental protection.



The opening mode was magnetic suction.



Credits

Yueshang International Communication Culture Co.,Ltd
Yan Li
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