2022 | Professional

MUSE Design Awards Gold Winner

Pingba Spirit

Entrant Company

Going Design

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Pingba

Country / Region

China

"Pingba" is a sake product sold in China. As a foreign brand, the designer wants to bring the product closer to consumers through design.

In the Chinese language pronunciation, the pronunciation of "pingba" is similar to "pinba", which has the meaning of hard work(fignting).

And on the other side of the label, we use the hand-painted way to express its majestic side with the help of the image of the eagle spreading its wings and diving, and at the same time convey the spirit of fighting against difficulties, so that consumers can resonate.



The sake label, surrounded by the sports bracelet, can be moved freely. The advantage of this is that after taking off the bracelet, consumers can not only wear it, but also feel the surprise behind the simple design and the hard work brought by the eagle.

This product can not only bring interaction with consumers, but also the packaging form is different from the traditional paper label, which makes it stand out from its peers.

Credits

Designer
Zhanqiang Yang
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