2022 | Professional

MUSE Design Awards Silver Winner

Fenggu boutique tequ

Entrant Company

Shenzhen Yulinjun Enterprise Image Planning Co.,Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Country / Region

China

After decades of development, liquor industry has got rid of complexity and impetuousness, and returned to the era of pursuing the ultimate quality. At present, pure grain wine and real year are the mainstream of consumption, and Fenggu wine is born with pure grain wine gene. Returning to the truth, this upgrade design takes Fenggu's word "Feng" and "Grain" as creative points to strengthen Fenggu's brand attributes.

Wine is the essence of grain, the quality of high-quality special songs is like gold, and the overall color matching of box body is dominated by gold and red.

Use gold texture to bring consumers taste experience of visual and tactile senses. The word "Feng" in the bottle highlights the abundant valley, just like a growing grain, implying a happy family, a bumper harvest and vigorous development of the cause. The unique four grains of Fenggu Luzhou-flavor brewing are integrated into the design, highlighting the attributes of products and strengthening brand memory. In the form of bottle cap liquor, it is like gilding from top to bottom, like gold dripping into a cup, showing the preciousness of Fenggu's fine Tequ pure grain wine.

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