2022 | Professional

MUSE Design Awards Silver Winner

Fenggu boutique tequ

Entrant Company

Shenzhen Yulinjun Enterprise Image Planning Co.,Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Country / Region

China

After decades of development, liquor industry has got rid of complexity and impetuousness, and returned to the era of pursuing the ultimate quality. At present, pure grain wine and real year are the mainstream of consumption, and Fenggu wine is born with pure grain wine gene. Returning to the truth, this upgrade design takes Fenggu's word "Feng" and "Grain" as creative points to strengthen Fenggu's brand attributes.

Wine is the essence of grain, the quality of high-quality special songs is like gold, and the overall color matching of box body is dominated by gold and red.

Use gold texture to bring consumers taste experience of visual and tactile senses. The word "Feng" in the bottle highlights the abundant valley, just like a growing grain, implying a happy family, a bumper harvest and vigorous development of the cause. The unique four grains of Fenggu Luzhou-flavor brewing are integrated into the design, highlighting the attributes of products and strengthening brand memory. In the form of bottle cap liquor, it is like gilding from top to bottom, like gold dripping into a cup, showing the preciousness of Fenggu's fine Tequ pure grain wine.

More Silver Winners
Architectural
2022
MUSE Design Awards - Jiangsu Wuxi Solo Restaurant

Entrant Company

Shenzhen P.ONE Design Consultant Co., Ltd

Category

Architectural Design - Restaurants & Bars

Interior
2022
MUSE Design Awards - Regeneration

Entrant Company

PANG Interior Design Studio

Category

Interior Design - Residential

Product
2022
MUSE Design Awards - Jelly Bar Nursing Bra

Entrant Company

Danyang Yuyi Clothing Trading Co., Ltd.

Category

Product Design - Other Product Design

Concept
2022
MUSE Design Awards - Gaoxin Culture Center

Entrant Company

CHINA CONSTRUCTION SHENZHEN DECORATION CO., LTD

Category

Conceptual Design - Public Space