ECOVACS SI Design

Following Ecovacs’s brand mission of “let robots serve everyone”, the design team explores the intimate relationship between robots and humans. In this way, it builds an experiential retail with the theme of “better lifestyle” to guide users' subjective perceptions and experience paths in different scenarios and meet their experience and consumption needs.

To enrich the scene experience, the design team has optimized the distribution of functional areas and spatial movement lines from six aspects: seeing, shopping, stopping, sitting, thinking, and walking. Through building daily family scenes and designing moving routes, it truly simulates the real situation use of the product. It also creates a family atmosphere, establishes an emotional bridge between space, products, and users. This enhances users’ immersive and diverse consumption experience, and providing them with reasonable one-stop robot plans.

The gradient blue color of the brand adopted by the main visual of the space,with the warm wood grain and silver-gray metallic display frame, convey a sense of future technology. Also, it brings the distance between the space, products and users closer and emphasizes the emotional bond between machines and humanity. By extracting the “round” visual language from the brand logo and products, it maintains the unity and consistency of the main brand elements and the space design, leaving users with deep impression.