Alexander the Fat Tiger

Alexander The Fat Tiger is a series of IP works created by the cartoonist Bu2ma, the leading role of which is a fat manchurian tiger with a round face. The Chinese brush painting style, and a sense of humor resulted from its difference with the tiger image in the real world, offer users a strong visual impact and effectively relieve the stress of modern urban young people under a fast-paced life.

During the creative process of Alexander The Fat Tiger, the author has integrated elements like customs, Internet buzzwords and current affairs with IP character design so as to realize the blending of national culture and modern aesthetics. Such a design subtly evokes the national identity of domestic users while overseas users can accept it easily, providing a brand-new development strategy to globalize Chinese traditional culture. Besides propagation as an IP character, Alexander The Fat Tiger also works to cooperate with brands in various fields. Via creating contents and products able to arouse the spiritual resonance among contemporary young people, Alexander The Fat Tiger harmoniously integrates into users’ life and work in a concrete form, playing a positive role in spreading Chinese traditional culture.

Xiaohu, a derivative character of Alexander The Fat Tiger, is defined as a baby tiger losing his mother. The author has created the cartoon about Xiaohu’s living and interaction with Alexander as well as relevant products, which not only helps users relieve stress but also appeals to users to boycott tiger products, protect tiger habitats and severely punish poaching. Alexander The Fat Tiger embodies a strong sense of social responsibility, contributing to protection of manchurian tigers.