Torno Subito

Torno Subito, situated within the latest
W Hotel upon the Palm Jumeirah
Dubai, is a visual celebration for famed
World’s number one chef and 3-star
Michelin Holder Massimo Bottura.
The chef known for passion, creativity
and even his quirkiness saw a unique
opportunity with this venture, in
that he could recreate his childhood
memories through intelligent design
and an innovative food offering.
The brief was simply to realize
the sentiment of Massimo having
fun. A metaphysical manifestation
of beachside days
reminiscent of Rimini’s coastal
playground in the 1950s/60s - funfilled
days enjoying amazing food,
drinks and ultimate relaxation.
The interiors were to transport you
to destinations beyond imagination
through an intoxicating reflection
of Massimo’s affection with the
past. Film was to be an integral expression
throughout as inspiration
from Fellini films took precedent.
The venue was to be a beautiful fusion,
bringing together design, food
and influences from the golden
days into one harmonious offering.
Massimo’s “
tradition in evolution”
approach to food enticed
the design direction to inherit the
best of the past and carry it forward
to the future, in his desire to
create an entirely nostalgic experience.
Days of Italian pop culture
were to be relived in a bewitching
series of pure memoirs, satisfying
Dubai’s crave for an authentic experience
in its absent nostalgia.
An intoxicating narrative of
bygone days sets Torno Subito
far beyond alternate offerings
in the region, elevating
the design as one of the most
revolutionary in the country.