Torno Subito

Torno Subito, situated within the latest

W Hotel upon the Palm Jumeirah

Dubai, is a visual celebration for famed

World’s number one chef and 3-star

Michelin Holder Massimo Bottura.

The chef known for passion, creativity

and even his quirkiness saw a unique

opportunity with this venture, in

that he could recreate his childhood

memories through intelligent design

and an innovative food offering.

The brief was simply to realize

the sentiment of Massimo having

fun. A metaphysical manifestation

of beachside days

reminiscent of Rimini’s coastal

playground in the 1950s/60s - funfilled

days enjoying amazing food,

drinks and ultimate relaxation.

The interiors were to transport you

to destinations beyond imagination

through an intoxicating reflection

of Massimo’s affection with the

past. Film was to be an integral expression

throughout as inspiration

from Fellini films took precedent.

The venue was to be a beautiful fusion,

bringing together design, food

and influences from the golden

days into one harmonious offering.

Massimo’s “

tradition in evolution”

approach to food enticed

the design direction to inherit the

best of the past and carry it forward

to the future, in his desire to

create an entirely nostalgic experience.

Days of Italian pop culture

were to be relived in a bewitching

series of pure memoirs, satisfying

Dubai’s crave for an authentic experience

in its absent nostalgia.

An intoxicating narrative of

bygone days sets Torno Subito

far beyond alternate offerings

in the region, elevating

the design as one of the most

revolutionary in the country.