2022 | Professional

MUSE Design Awards Silver Winner

DEEPROUTE.AI

Entrant Company

TOPWAY EXPO

Category

Interior Design - Other Interior Design

Client's Name

TOPWAY EXPO

Country / Region

China

This is a design for an electronic booth that provides a thorough display of auto driving. The booth covers an area of 72 square meters and is separated into two sections: a storage room and a product display area. A negotiation area is also set up at the junction of the two areas. There are also two cylindrical product display desks and one uneven information desk. The audience can better comprehend the functions and qualities of the products and strengthen their interaction with them. The designers realize the mix of modern beauty and smart technology by using new materials, high-tech elements, and their unique design thinking.

A blue penetrating light belt is installed on the floor and curved wall in the storage room, and downlight installed on the side and top of the fan-shaped storage room makes the booth look more layered. The round ceiling is hung above the product area, making the booth look more balanced on the whole and creating a sense of science and technology. Simultaneously, the effect of lighting and product display complement each other following the public's aesthetic, thereby attracting more people.

The booth is also equipped with three sets of tables and chairs as the negotiation area, following the minimalist design concept, with little decoration and furniture, and the overall space is enough. With white as the overall matching tone, it can provide a unique visual experience to the audience, improve communication, and allow them to express themselves freely.

Unlike the conventional booth design method in the past, there is no thick back wall constructed, which is visually broader and displays enterprise products from all directions and angles.

The entire display board is made primarily of wood, and the surface has been covered with eco-friendly paint that is more water-resistant and dirt-resistant. Furthermore, the fireproof board is laid, with a more realistic effect, a powerful three-dimensional sensation, flame retardant, and no toxic gas even at high temperatures, which will not harm or pollute the human body or the environment, making it green.

Credits

TOPWAY EXPO
Zhongwei Hou
TOPWAY EXPO
Zhonghui Hou
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