2022 | Professional
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Kangbao Laojiao Curling Liquor of Festival Version is a liquor packaging designed for business gifts or personal collections, whose inspiration is drawn from the shape of curling in ice sports. The product has a wide range of applications and a high degree of adaptation, making it an excellent gift for business talks and friends gathering. Kangbao Curling Liquor is characterized by the fermentation process of koji-making and wine extraction featuring low temperature, making the finished liquor soft and gentle. The product combines the “ice” cold feeling of curling and its shape to create a selling point of low temperature. In addition, compared with traditional bottles, its unique structure with environmentally friendly materials makes the liquor tasting more convenient and interesting as well as contributes more to sustainable development, bringing users a unique experience and cultural enjoyment.
The color selection is mainly black and gray with red and gold as an embellishment. The combination of black and gray embodies nobility and elegance of Kangbao Laojiao, demonstrating stability, uprightness and perseverance. In traditional Chinese culture, black also represents water in the five elements, and wine is closely related to water. And in color science, black is the superposition of all colors and the symbol of profoundness. The bright Chinese red symbolizes nobility, elegance and grandeur. In China, red is a symbol of happiness, live and auspiciousness. The combination of these colors depicts the brand spirit of Kangbao Laojiao: high end, nobility and rich connotation.
This product is made of glass by spraying technology. Glass bottles greatly reduce the pressure on the natural environment by cuting carbon emissions and using no sand as raw materials, and can be recycled constantly without compromising their quality or purity, thus following the design of modern aesthetics as well as the green concept of sustainable development.
Credits
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Shenzhen University, FAN AND ASSOCIATES
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Architectural Design - Institutional
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ENG Design
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Interior Design - Service Centers
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Ifadur SAS d'architecture
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Architectural Design - Mix Use Architectural Designs
Entrant Company
GOGAR(GZ)Digital Fabrication Technology Co.Ltd
Category
Conceptual Design - Public Space