2022 | Professional

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As the largest urban complex project in Shenzhen, Baishizhou will improve the urban spatial structure of Shenzhen's core area and strengthen its iconic regional characteristics. The project is based on the spatial structure of "the central green axis from north to south, and the penetration of the streets from east to west". Combined with the one-kilometer-long central green axis, it focuses on creating an urban green island that integrates ecological leisure, cultural entertainment, and business experience functions, forming an important urban function axis.
For the first phase of Baishizhou's commercial project, we propose the design concept of "Oasis in the Sea of Clouds" to create a future image of Baishizhou featuring technology, ecology, humanities and art. Aiming at the functional positioning of four different formats, we propose four concepts of ecology-forest, memory-stone, future-cloud, and fusion-continent and then creatively combine technology, ecology, and multimedia art to create a series of themed IP spaces such as Starry Sky, Cloud Gate, Oasis, and Waterfall,while creating a public art space for the urban public, it also elevate recognizability of the project.
Entrant Company
MPG Group
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Landscape Design - Commercial Landscape
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Shenzhen Yulinjun Enterprise Image Planning Co.,Ltd.
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Packaging Design - Wine, Beer & Liquor
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Summer Zhang
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Interior Design - Hotels & Resorts
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CITIC Dicastal CO.,LTD
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Transportation Design - Auto Accessories & Interiors