2022 | Professional
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When the solar wind encounters with the cold ground, it transfers into gorgeous starlight galaxy. When the hot and dry summer encounters with refreshing Mizone, it creates a mysterious surprise.
Follow the success of 2022 spring and summer limited edition, Mizone launches the limited mystery flavor at the end of summer. Inspired by the mysterious and refreshing aurora, it brings surprise to consumers and gets engaged with them.
The blue and green aurora stretches in the dark night sky. The gorgeous aurora reflects on the cooling iceberg. Consumers seem to be immersed under the splendid aurora, feel the double refreshing feeling from taste and visual, and dispel the heat and boredom of late summer.
Mystery flavor breaks Mizone’s design principle of showing the same design on front and back of panels. A big & bold question mark is presented on back of panel which arouses the endless curiosity and lead to the consumers interactive activity “guess the flavor and win a chance of travel to see the aurora”. Consumers purchase and drink Mizone mystery flavor, then they will interact with Mizone online. Those who guess the correct flavor have a chance to discover the northern part of China to see the aurora.
Credits
Entrant Company
LHA ARCHITECTURAL DESIGN CO,LTD
Category
Conceptual Design - Education
Entrant Company
Vladimir Zagorac
Category
Product Design - Energy Products & Devices
Entrant Company
Bravura (GGPW) Horology Company Ltd.
Category
Fashion Design - Watches
Entrant Company
BLACKANDGOLD DESIGN (SHANGHAI) CO., LTD.
Category
Packaging Design - Non-Alcoholic Beverages