2022 | Professional

MUSE Design Awards Gold Winner

Dukang the Wine-maker

Entrant Company

Shenzhen Tigerpan Packaging Design Co., Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Luoyang Dukang Wine Group Co., Ltd

Country / Region

China

Dukang is said to be the first Chinese spirit-maker in history so it widely refers to Chinese Baijiu. There are ancient poems and novels about Dukang and Cao Cao from the Romance of Three Kingdoms is one of the authors. To embody the alcohol with a communicating story, we shape the glass bottle from cap to bottom into the historical figure, Cao Cao. The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding. Outer of the box is decorated with a vector painting of the ancient capital of Luoyang, which is now also the brand owner’s city. As a socializing media, Dukang Baijiu is bringing back a part of history and telling it in a modern visual language.

Credits

Chief Designer
Tiger Pan
Assistant Designer
Xuedan Xia
Assistant Designer
Zhiyi Jiang
Illustrator
Jing Lee
Technical Support
Zhangkun Xie
3D Renderer
Kelin Tan
Project Manager
Lei Peng
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