Endemic Verse

Here is "Endemic Verse", whose brand name and packaging design was developed for the first time in the world by artificial intelligence! The brand, whose details from its smell to its color, from its logo to its name were designed by artificial intelligence, is a first in its field in the world.



We asked ourselves, “How can we make generation Z to love an old and outdated product?” The reason why we reconsidered a "dusty" category such as cologne with artificial intelligence was to bring together the old and the new and reveal the power of design. First, we gave a brief to artificial intelligence for visual designs and brand identity! And we asked the AI to design the flowers of the Metaverse. We used midjourney.com to produce the images. We used rytr.me for the brand name, variant names, and product descriptions. And we used the Dell-E 2 to create the fragrance concepts. The resulting images and texts turned into a brand, and as a result, we produced the first brand designed with 90% artificial intelligence!



We used colors to create cologne scents. We asked the artificial intelligence how the flowers that can only exist in the Metaverse smell and how those scents mix colors. We converted the results into numerical values. We chose our 3 favorite scents among the scent mixtures corresponding to these numerical values and used them in our products.



We have prepared a small surprise for those who will buy Endemic Verse. 999 different flower images used in 3 different variants and created by artificial intelligence were turned into NFT. These NFTs, paired with a total of 999 Endemic Verse products, were gifted to those who purchased Endemic Verse.