2022 | Professional

MUSE Design Awards Gold Winner

Energy box

Entrant Company

Shenzhen XIVO Design Co., Ltd.

Category

Packaging Design - Fashion, Apparel & Accessories

Client's Name

SHENZHEN RARONE WATCH INDUSTRY.CO.,LTD

Country / Region

China

The packaging of Renault's is the advocacy and continuation of the tide play culture. Watch packaging also needs to break the barriers between tradition and electronics. We explore the independent personality and unique aesthetics of young people and get inspiration from the trendy culture. Outer structure: The overall visual experience is mainly based on the paired mech a shape, continuing the local characteristics of the four sides of the watch and combining the concept of "detachable" watch to create a unique opening experience. In the inner structure, the appearance of "runner art" is created. In the form of analog model assembly, the parts of the watch can be assembled and combined, giving the packaging more fashionable attributes and fun. The shape of the packaging strengthens and reflects the characteristics of the product, and the integration of the trendy play culture also makes the packaging more playable and differentiated. The material of the packaging is made of high-precision resin, which enhances the texture, so it has the collection and gift value of trendy figures.

Credits

Creative Director
Yifei Huang
Designer
Jiafu Zhang
Designer
Jingda Huang
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