United States   |  2022

MUSE Design Awards Gold Winner

Refill Revolution Packaging Collection

Entrant Company

WWP Beauty

Category

Packaging Design

Client's Name

Sub-Category

Sustainable

The Refill Revolution Collection was designed to promote a more circular design system and reduce carbon emissions, the collection features five new packaging solutions that can be used for a variety of beauty and personal care products including color cosmetics, skin care, hair care and more. Available in the collection is the Refill Revolution Airless Pens, with a selection of applicator options including a cooling metal roller ball for spot treatments and eye serums, a triple micro roller ball for targeted eye and lip treatments and an oval brush for concealers and liquid foundation products, which are said to be easy to integrate into an existing product line and to reduce carbon emissions by up to 60% after three refills; a Multi-Use Face Stick, said to be ideal for color and skin care formulations that can also be made with PCR content for additional eco-credentials, while producing 72% fewer greenhouse gas (GHG) emissions compared to non-refillable counterparts; and Multi-Use Body Stick for body care and hygiene products, which features an easy-to-use refill system with a mono-material refill cartridge and is said to reduce GHGs by up to 71%. Meanwhile, there is also the Refill Revolution Powered Up Pump, featuring a keepsake design that is easy to refill for color cosmetics, skin care and hair care products; and a Refill & Go Bottle, which is designed for users to take on-the-go to refill their favorite cream or gel-based formulas including make-up, skin care, body care and hair care.

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