Ferment Mobile Team

“Ferment Mobile Team” is a fashionable fruity alchol beverage,combining trendy elements and creating the joy of drinking for the youth

At present, the homogenization of fruit wine on the market is serious, which does not meet the current trend of the personalized aesthetic needs of the young.Therefore, we are targeting young people who are trendy and playful, combining the elements of hip and playful IP to discover new fun for young people to drink wine, so that emotional links can be established better between the brand and consumers.

We use the personified fruit with four flavors of plum, lychee, pomelo and peach, each image has its own characteristics to interpret the different life attitudes of the current young people, enhance the interest and decorative properties of the product, so that alcohol can be better integrated into young people's lives. Highlighting that "life is a little bit of good stimulation anytime anywhere".At the same time, the skin-friendly silicone material is selected to make the hand feel softer,also after drinking, it can be reused as ornaments, which reflects the brand's environmental awareness and social responsibility.