2022 | Professional

MUSE Design Awards Silver Winner

Haters of Stereotype

Entrant Company

[de;온]/HONGIK UNIVERSITY

Category

Fashion Design - Avant-Garde

Client's Name

[de;온]

Country / Region

South Korea

We are xenophobic stereotypes. For us, the stereotype of fashion is that the human body is not fashion, but a tool for clothes to hang on. So we try to break the stereotype in fashion by making human body to function as a fashion. We also try to break various stereotypes prevalent in society with four body paintings. Along with such four body paintings, our clothes that externally embody 'dance' create a single avant-garde work. Because of the four body painting, one garment looks like different clothes, suggesting that the human body can also serve as a fashion.

We express four opinions in body painting. First, they dislike stereotypes that are revealed by external skin color without looking at internal things. Second, people abhor words uttered with negative stereotypes. Third, by applying coordinates to humans and decomposing them into patterns, the fashion of humans was completed. Fourth, satire a design that relies on a pattern by placing patterns on the front of the screen.

We wanted to express our bodies in clothes in a single pattern. Our clothes are see-through and set up to show our bodies.

Our bodies decorate our clothes with a single pattern. Our clothes are completed only when there is a pattern called the human body.

Clothes inspired by "dance" become a "dance" and break our stereotypes.

The ritual of dressing is a 'consciousness' that breaks stereotypes.

Do you still believe in what is in front of you?

Credits

[de;온]
HAN SEUNG HEE
[de;온]
BYEON JUNG SOO
[de;온]
MIURA YUKINA
[de;온]
KIM JURI
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