Ocean Plastic

Sea the Beauty of Diversion

Join us to help make a difference!



Over 11 million tons of plastic waste flow into the ocean yearly, clogging rivers, harming sea life, and damaging ocean ecosystems. The social and environmental problem is undeniable and the world is in the middle of an "ocean emergency." Plastic takes 400 years to break down; without drastic action, plastic could outweigh all the fish in the ocean by 2050.



WWP Beauty partnered with Oceanworks® to launch a first-to-market tube made with 70% ocean-bound plastic that is Oceanworks® Guaranteed.



Ocean-bound plastics are those recovered from the ocean, waterways, and ocean-bound collection zones within 50 km of a coastline. Oceanworks Guaranteed ensures tracking of the chain of custody from collection to manufacturing; and complies with the international standards for business, environmental, and fair labor practices.



Ocean Plastic Tube is a light-weighted flip cap tube with a luxurious matte and soft-touch finish, ideal for eco-conscious skincare, personal care, and color cosmetic products.



This mono-material PCR PE and recyclable RC-2 tube features an eco-smart design, where the tube head is integrated with the sleeve.

It uses 12% less plastic and 77% less CO2e emissions per piece than a standard tube.

Being a mono-material tube construction, it also simplifies the recycling process and contributes to a more circular economy.



This sustainable tube design supports our 6R's of Sustainability:

Reduce, Reuse, Recycle, Replaces, Respect and Rebirth.



Ocean Plastic Diversion helps to keep our oceans safe and our beaches clean.