2022 | Professional

MUSE Design Awards Gold Winner

Huafa Pop Culture Model Center in Wuhan City

Entrant Company

Shanghai C.H.Y Interior Design

Category

Interior Design - Showroom / Exhibit

Client's Name

China Huafa Group

Country / Region

China

Wuhan Huafa Pop Culture Model Center in Downtown Shoufu aims to express Wuhan's full of young power through space language, take every young face struggling in this city as the original purpose of space, extract the common trend elements belonging to the energetic young groups, integrate the space fashion lines, interpret the rhythm of the times with the publicity of youth, and create a dream space belonging to the young people of this era. Through the fashionable bright color system and the abundant pop cultural objects, the space fits the design theme, subverts the traditional concept, and reshapes the space into an immersive fashion theater.



The open upper and lower spatial structure divides different spatial attributes. On the first floor, there is a pop culture show area, a fancy bar and a VR experience center. The exclusive silver space-time tunnel links the future, like entering a never-ending fashion animation exhibition. On the second floor, there is a game experience center, a metal background wall, and bold movements of glass and mirror elements, which are full of a sense of power and future, sci-fi and mysterious.

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