2022 | Professional

MUSE Design Awards Gold Winner

Madone SLR

Entrant Company

Trek Bikes

Category

Product Design - Sports Equipments

Client's Name

Whitney Beadle

Country / Region

United States

From a legacy of greatness comes a new standard of speed. Seven generations in the making, the all-new Madone SLR is now Trek’s fastest road race bike ever, pushing the boundaries of what’s possible with a triple threat of unprecedented aerodynamics, exceptional ride quality, and ultra-lightweight design.

This race bike is complete with never-before-seen IsoFlow technology that gives riders every advantage in performance and compliance. IsoFlow technology breaks the design mold as a first of its kind solution to the comfort issue that typically accompanies aero road bikes, all while keeping the design lightweight.

Raced by both the Women’s and Men’s team Trek-Segafredo at the Tour de France and first-ever Tour de France Femmes, Madone SLR was born out of unity and poised to make history. This groundbreaking race bike represents the future that’s possible when we ride there together.

Credits

Senior Industrial Designer, Trek
Jon Russel
Senior Design Engineer
Alex Bedinghaus
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