2022 | Professional

MUSE Design Awards Gold Winner

Shagugu Casserole Restaurant

Entrant Company

Shenzhen Yiding Design Co., Ltd.

Category

Interior Design - Restaurants & Bars

Client's Name

Yichang Shagugu Catering Management Co., Ltd

Country / Region

China

The design of Shagugu Gate Head is extracted from the image of the ancient Chinese Jianghu tavern and is called "Entering the Jianghu". People passing by can see the theme of the Jianghu at a glance, and it has a modern structure. The gate head completes the design mission of asking questions and making people look bright.





The eave is a cultural symbol that we are familiar with. It is the inheritance and refinement of classics. With the adjustment of modern geometric metal materials, it radiates a unique temperament, merges and regenerates. The modern expression of traditional culture reproduces the charm of the Jianghu, and constructs the keynote of Shagougu brand space.





The design language in the dining room space is also extracted from the "charcoal stove+wine vessel": in the charcoal stove of the casserole, the sparks are dark and red; In the casserole, the hot air is wispy and diffused everywhere; On the wine vessel, take the shape for use, sequence combination. The strong Jianghu spirit collides with the casserole food culture.





Among the five elements, water flourishes. The wooden element in the space is the cover of the wine jar. In the neat and square space, the brand mark is strengthened in a sequential way, so that the name of the tavern can live up to its name.

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