BuXian Mountain series

The Classics of Mountains and Seas, a famous Chinese mythology, records that in ancient China, there was a mountain in the wilderness, as white as salt, but not as salty as salt, so it was called “Buxian Mountain”， which means “non-salty mountain” in Chinese, namely Changbai Mountain located in Northeast China. The packaging of Buxian Mountain is inspired by this legend. The designer presents the beautiful scenery of Changbai Mountain vividly on the paper through Chinese painting. The rare black stork stands gracefully on the water, and the mountains are hidden in the distance. Such a unique design makes consumers feel as if they are in this fairyland-like water source. The design directly conveys the brand concept to consumers and builds their confidence in the brand.