2022 | Professional

MUSE Design Awards Gold Winner

PowerCurve77

Entrant Company

360 Electrical

Category

Product Design - Media & Home Electronics

Client's Name

Country / Region

United States

The New PowerCurve77™ by 360 changes everything when it comes to powering today’s technology.



New phones, tablets and laptops require more power, so USB-C charging is more prevalent than ever. Seeing that demand, the design team at 360 incorporated Gallium Nitride (GaN) technology to ensure a compact design envelope while boosting max outputs to 60 Watts. This first-of-its-kind integration in a surge protector strip boasts enough output to even power a new MacBook Pro 13 all day long.



“The goal from the beginning was to look at USB power through a new lens, one that understands that USB-C ports can become as useful and versatile a power source as AC outlets have traditionally been.”

-Cameron Bigler, VP Design @ 360



High speed USB-C is just part of the capability story with this next generation of 360’s top-selling surge strip. Along with the two USB-C ports are two USB-A ports sharing 12 watts of power and four patented, rotating AC outlets that make short work of any bulky transformer plug. In all, eight surge-protected inputs stand ready for anything you need to power.



While the PowerCurve77™ packs a punch, its exterior eschews the utilitarian form typical in multi-outlet adapters. Taking inspiration from power turbines and jet engines, the powerful, directional form with fluid surfacing and bold combinations of colors and finishes make the PowerCurve77™ an impressive upgrade to any room. And, every small detail has been considered–from premium double woven, braided cable and low profile plug, to the precision-directed status lights that eliminate nighttime glare.



The New PowerCurve77™ makes a bold statement about the future of power delivery wrapped in an elegant and sophisticated design.

Credits

Executive Vice President
Brandon Eshelman
Sr. Product Development Manager
Jonathan Hsieh
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