2022 | Professional

MUSE Design Awards Silver Winner

ENDR PRO Schoolbag

Entrant Company

Endian (GuangDong) Leather Goods and Fashion Technology Corporation

Category

Product Design - Baby, Kids & Children Products

Client's Name

Endian (GuangDong) Leather Goods and Fashion Technology Corporation

Country / Region

China

The schoolbag for children with a rich set of functions is designed for common health and safety issues, providing a new choice of bags for the new generation of students.


The product is ergonomically constructed with a new 3D system. The shoulder straps are widened and thickened to provide a more comfortable carrying experience and to disperse its pressure on the human body for avoiding lopsided shoulders caused by uneven forces. With the help of unloading belt, the pressure can be spread to the whole body, reducing the pressure on the spine. The bottom of the schoolbag is thickened to play a role in stabilizing the center of gravity, preventing users’ spine from being damaged by the swaying center of gravity when walking and exercising.


Many user-friendly designs are also taken into account. Magnetic buckles replace the conventional zippers to joint the body and the top of the bag, which greatly simplifies the process of opening and closing. Each side pocket is connected to the bag body by a combination of magnetic and snap fasteners to make it easy for users to quickly disassemble and use independently, which can be used as a separate pen bag or single-shoulder bag after disassembly, providing additional storage space.


The product is made of a cooling sandwich mesh that provides a cool feeling when carried by the user and relieves shoulder fatigue. The mesh is made of water-resistant fabric to prevent sweat and sewage residue, with the built-in anti-bacterial lining design to prevent bacteria from breeding and causing damage to users’ health. In addition, the body of the bag is also affixed with reflective warning tape to provide security for users traveling at night.

Credits

Designer
Guoren Huang
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