Turkey   |  2022

MUSE Design Awards Silver Winner

Greyder V

Entrant Company

Tasarist

Category

Packaging Design

Client's Name

Greyder

Sub-Category

Fashion, Apparel & Accessories

The main inspiration is the V shape that the feet create while walking. When the package is opened, it forms a "V" shape similarly. This package offers the consumer a simple solution to carrying shoes. Classic shoeboxes need a plastic bag when transported. The handles in this design eliminate the need for plastic bags. Shoe storage compartments make it easy to unpack the shoes. Plastic bags were used for carrying shoeboxes before. The need for plastic bags for carrying, keeping, and storing has been met with this design. This resulted in less plastic waste than before. Primarily, we observed that businesswomen keep spare shoes in their offices. Due to the small space it takes, this package also became a frequently used furniture in storage. The box is produced by the grinding method from the carton. 100% recyclable and biodegradable materials have been used. Face-to-face interviews were held with ten women working in the office. We aimed to enable consumers to use the packaging at home and office as a storage unit with the brand logo.

Credits

Creative Director
Musa Çelik
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