2023 | Professional

MUSE Design Awards Gold Winner

game of tea

Entrant Company

Shantou Datianchao Brand Planning Co., Ltd.

Category

Packaging Design - Sustainable

Client's Name

Shantou Datianchao Brand Planning Co., Ltd.

Country / Region

China

Our idea is based on the popular small pot of tea in the market, and integrates the two quintessence of China, "chess" and "tea ceremony" to make an upgraded breakthrough, so that tea can not only be better preserved and quantified, but also experience Chinese chess culture. On the box, we customize it according to the chess board. After unfolding, it is a complete chess board. The tea pot has black and white. The chess pieces use concave printing to press the chess pieces' words. Even the blind can play chess. In the experience of mellow tea, you can also play games to make the tea box reusable. The reuse rate of tea cans has always been very high. Small cans of tea can ensure the storage of tea, but the utilization rate of environmental protection has indeed been reduced. Therefore, we have seen Chinese chess in our exploration. Making the small cans of tea into the shape of chess pieces can not only control the amount of each tea bubble, but also be used as chess pieces after tasting. The box is also fully used as a chessboard.Tasting tea and playing chess always complement each other. We carry out creative transformation through tea utensils and graft them into the chessboard culture through "shape image". Each chess piece is a small pot of tea, which is deeply refined through image chess pieces to create a "chess game" match.

Credits

Creative Director
JINTAO HE
Designer
Fanggui Chen
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