timesFX Skin Care

timesFX is a functional skincare brand that offers acne treatment products. Its Chinese name means multiplication. The main product we designed is an "acne pen". "Treat every pimple"/”Treat anywhere has acne ” is the tagline of this product. In order to conform to the promotion direction of "acne pen", we combine the concept of acne elimination formula of timesFX brand classification with the brand image. We try to break the brand symbol down into different basic elements. In the unit state, timesFX is the "acne pen" in the form of a tool sense. What is interesting is that when the mirror image of the pen is symmetrical, the tip of the pen forms the multiplication symbol, and the pen symbol on the right serves as the carrier, so that the product slogan can be placed in the contents of the box.

We try to carry out the tonality perception of neutral style in the brand design. Since acne products target women and men with acne-prone skin, more rational perceptual expression is needed at the application level. By designing a brand new English symbol timesFX, we further deduce and express the multiplication formula of acne elimination. First of all, we integrated the intuitionistic multiplication calculus formula into the packaging identification, so that the product name can be calculated after the core components are arranged. This design plays well with the concept of "multiplication" while also adding fun to the overall perception. Secondly, product design always revolves around the perception of "this is a" tool "product to design. This perception is evident in the final design effect.