2023 | Professional

MUSE Design Awards Gold Winner

NEI CAN & RONG BAO ZHAI Liquor

Entrant Company

Chengdu YiPinGongZao Packaging Design Co., Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Jiugui Liquor CO,. LTD.

Country / Region

China

The Neican & RongBaozhai Liquor is a collaboration between China's Jiugui Liquor CO., Ltd. and China's art collection institution, RongBaozhai. The liquor bottle is made of hand-blown double-layer glass material, with an inner bottle in the shape of a gourd, based on a famous work by Baishi Qi, the most well-known painter and calligrapher in China. The design is free and unrestrained, matching the brand's style. The bottle-within-a-bottle design symbolizes peace, happiness and good luck. The overall design is exquisite, with a round shape inside and a square shape outside.

The packaging is inspired by ancient Chinese books and reflects the artistic style of the ancient East. This work combines the influence of two well-known brands to push Neican Liquor as the top cultural liquor.

By using glass material on the original bottle design, the work reflects international fashion. The hand-made double-layer glass style, with inner and outer forms echoing each other. The golden yellow gourd inner layer is eye-catching and visually stunning.

Through the blessings of modern technology and masterpieces of Chinese traditional paintings, the goal is to create a cultural liquor with a fashionable taste and Oriental flavor, as well as a valuable work of art for collection.

Credits

Creative Director
Xie Yuliang
Art Director
Wang Yixi
3D Designer
Wang Xun
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